Zac Lovett brings his experience in content creation and small business marketing to you and your business to effectively engage your audience helping you create growth through new opportunities.
Graphic design, especially logo design, is the cornerstone of your branding and plays a vital role in the perception of your product or service. Creating dynamic graphic design engages your audience and effectively conveys your message. Services offered include logo design, business cards, signage, packaging, catalogues, flyers, posters, annual reports +more.
Zac Lovett creates fully responsive WordPress web sites merging user friendly functionality with captivating aesthetics. From simple web sites to e-commence online shops, organic and paid SEO (Search Engine Optimisation), social media integration +more.
Film / Video
Consumers are becoming increasingly accustomed to accessing information through online video delivery. Video is an excellent way to value add to your product or service through unique and relevant content that is easy to access online by consumers. Zac Lovett creates beautiful bespoke and handcrafted films for wedding, TVCs (Television Commercials), documentary, sports +more.
Content marketing is the promoting of your product through subtle, informative, entertaining and valuable content. While content that overtly sells your product has it’s place, a shift is occurring which provides your customers with something of value while promoting your product at the same time. For example, a car company could create a video series looking at the best tourist destinations on the North Coast of NSW. The focus is not the car but it is used throughout the series and is shown and mentioned in a favourable light.
Newsletter campaigns are an effective way to build a database within your desired demographic and distribute relevant and engaging content to that audience. This can be a powerful tool especially when used to sell and on-sell products and services. Another key benefit of newsletter campaigns is the ability to monitor success through detailed real time reporting, including how many people opened your email, what links where clicked on, who shared the email through social media, geographic location, etc.
There is no doubt that social media is one of the most effective tools in the current marketing landscape. Grow your audience through relevant social media campaigns with an emphasis on value adding through effective content marketing.